The quality of food and beverages, as well as the level of service, have a significant impact on the success or failure of hotels. The wonderful food and drinks guests enjoy is one of the most important aspects of a holiday. A hotel can’t afford to offer a poor experience in this area, as it is often the most important thing customers care about.
These are four ways to make sure your food and beverage service is perfect and satisfy your guests.
1. Keep up with the latest consumer trends
People are more concerned about the origins of their food and how it gets to their plates. Travellers are increasingly focusing on their health and turning to local, locally grown food options. This trend is especially evident in Asia, where 48% Chinese consumers claim they cook at home for their health.
Another big influence is social media. It’s important that food looks appealing, but social media has made it even more important. 62% of Chinese consumers claim they post about their food experiences on Facebook at least once per month. This is compared to 42% in Korea, 42% in Singapore, 29% in Australia, and 29% respectively.
This is the key takeaway: Your hotel’s food should be restaurant-quality, with a focus of local produce and an aesthetic that appeals to the masses on Instagram. It’s a bonus to you. The more appealing your food is, the more people will share photos and tag your business.
2. Be bold with your menu.
People travel to discover new experiences and make lasting memories. Both food and travel can be closely linked. Travellers who visit a new destination will likely want to taste the local cuisine. Also, people are more likely to be impulsive and experimental when on holiday. So the more options your menu offers them, the better.
You can employ a chef to experiment with flavors and textures in your hotel’s restaurant and keep close connections with local producers and farmers to ensure that your meals are authentic. The best tip is to not be boring
3. Treat your guests as if they were family and invite them over to dinner
At your hotel bar or restaurant, excellent customer service is key to success. You must be warm and welcoming to all guests who visit your hotel for a drink or a meal. It is an easy step to take but one that hotel staff must follow.
Everyone should be treated equally. Do not let your appearances or attire dictate which customers you will prioritize. It’s impossible to predict who your largest spender will be. It is also important to pay attention to the body language of diners. Even if they haven’t asked for anything, it doesn’t necessarily mean that they don’t need it. You might notice them sitting down, looking at their glasses, or touching their cutlery. This could indicate that you should check on them and offer your assistance.
These are some important things to keep in mind:
- Respect your customers
Your guest should feel special and treated with respect. They are worthy of your complete attention. You should be polite, friendly, and courteous.
- Be honest
Trust is something that no one wants to be taken at their word so don’t make promises or over commit. Honesty is what customers prefer.
- Take Responsibility
You must accept responsibility for anything that goes wrong. You must take responsibility for what happens and try to fix it.
4. Treat your hotel restaurant as a unique business
While your hotel restaurant should reflect the rest of your property, it should also be compatible with other properties. However, it should be capable of operating as an independent entity to maximize business. It’s difficult for hoteliers to have the same attention to detail and nuance as dedicated restaurateurs. Today’s consumer is able to quickly find out the limitations of a restaurant online and avoid poor dining experiences.
You can make sure that every restaurant or bar in your hotel has its own name and social media page. This will allow guests and locals to enjoy different activities. Look around your hotel to see if there are any spaces you could repurpose for your food or beverage service.
Also, you should try to keep your prices as low as possible. Lower prices make public areas and social areas more useful and a destination for locals.